Come to Morocco for its elusive magic and exotic mystery and you will probably leave with more prosaic, yet intimate, human memories : kids playing football in a dusty square, or a blind man selling bunches of fresh mint. The romance of its reputation is real enough, but it is also a viscerally lived-in place, a seething mass of humanity and inhumanity, of sounds and colour and none-too-pleasant smells. So close to Europe, yet so very different, it has dark, dank alleys as well as magnificent desert sand dunes, dirty tanneries as well as soaring mountains and secret valleys. But that is part of the extraordinary attraction of the place. Once you leave the sumptuous luxury and the dazzling intricacy of your Riad behinf, no guidebook can ever tell you about the mass of life around every Medina corner or the views from every bend in the road. And the near impossibility of knowing it all just adds to the seduction of trying.

Here are a few reasons why Morocco may be an appealing destination:

  1. History and culture: Morocco has a fascinating history and culture that is a blend of Berber, Arab, and European influences. Visitors can explore ancient cities like Marrakech, Fez, and Casablanca, and experience Moroccan traditions like music, dance, and cuisine.

  2. Natural beauty: Morocco is home to diverse landscapes, including the Sahara Desert, the Atlas Mountains, and the Atlantic Coast. Visitors can go hiking, camping, or surfing, and take in the breathtaking scenery.

  3. Adventure activities: Morocco offers a range of adventure activities, such as camel rides, quad biking, and hot air balloon rides, as well as opportunities to explore the country’s natural wonders, such as the Todra Gorge and the Ouzoud Waterfalls.

  4. Hospitality: Moroccans are known for their warm and welcoming hospitality, and visitors can expect to be treated with kindness and generosity.

  5. Accessibility: Morocco is easily accessible from Europe, with many airlines offering flights to major cities like Marrakech, Casablanca, and Tangier. It is also a relatively affordable destination, making it accessible to budget travelers.


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